New Jennifer Lopez Fragrance Inspired By All Things Night Begins Search for its "Glow Girls" on December 15th
Jennifer Lopez fans looking to discover their "inner screen siren" will have the opportunity to audition to become one of the five Glow Girls on the new on-line reality series, "The Glow After Dark Show" to support the launch of Jennifer's new fragrance Glow After Dark by JLo. The new fragrance, a sexier side to the Glow By JLo portfolio, is inspired by the bond between friends and the journey and possibilities of a "girls night out".
Part reality show, part soap opera, part docu-drama, this webisode series of eight interactive shows will be aired on-line for all to view on www.glowafterdarkshow.com.
Five girls, one from the U.K. and four from the US,. will be chosen by Jennifer Lopez and a panel of Glow Girl, judges based on their love and knowledge of nightlife, which epitomizes the new fragrance, Glow After Dark by JLo and their ability to communicate the Glow Girl profile.
Potential Glow Girls can submit video auditions on-line beginning December 15th at www.glowafterdarkshow.com. Auditions will be posted on-line for fans to view and vote for their favourites.
Jennifer Lopez herself, and a panel of Glow Girl judges, will judge on-line submissions. The judges will be looking for a trendsetter, a fashionista, and a flirt! Girls who love nightlife and all things related to going out after dark (shopping, fashion, accessorizing, where to go, how to get in, what to do once you're there, flirting, after parties, dining, etc). Final winners will be posted on-line in a gallery to view on www.glowafterdarkshow.com.
The five Glow Girls will be flown to New York for an all-expense paid two-week adventure where they will be filmed living together, bonding and interacting by hitting the town - clubs, shopping, restaurants & bars.
The Glow After Dark Show goes live on www.glowafterdarkshow.com in early April starting at 9pm. The site will countdown to the start of the show throughout the day. Eight 15-minute episodes will air over four weeks; two episodes per week. Fans can watch the show on-line and can interact with the Glow Girls by posting comments on the site and can share their own "After Dark" experiences on a blog. All episodes will be available as a podcast and can be downloaded to your iPod(R), iTunes(R) enabled PC or cellular device.
Glow After Dark by JLo fragrance launches nationwide in December 2006 and worldwide January 2007.
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